Google Ads: Is it for my Business?
According to Google itself “Google Ads is a platform where you can create online ads to reach people exactly when they’re interested in the products and services that you offer”. In simple terms it is a platform that lets you market your products or services without having to go out or put your advertisement physically.
The answer is not simple. Different businesses will have distinct goals. There are many factors that could attract you as a business owner. Here are the most imperative factors to start investing money in Google Ads.
- Google’s Gigantic reach:
The biggest reason is the number of people searching on google. For a simple query like “Restaurants near me” there are 5.2 billion results on google search engine.
- Quicker results than SEO:
The most popular websites still rely on search engine optimisation. The posts and pages on websites are all well-written with carefully researched keywords; but the reality is it takes months and years to rank the website on top. On the other hand, by running PPC (Pay-Per-Click) ads can give you instant results. We have had a client who got his first job in less than 40 minutes. For more queries on how we can help your business CONTACT US
- Builds Brand Awareness:
If you are struggling to attract customers it is probably because people are not aware that you exist.
- Start with any budget:
When it comes to digital marketing, most businesses think that it is meant for large scale businesses with deep pockets. That is a very common misconception. Infact, small and medium sized businesses benefit the most from Google Ads.