Family Care Australia, an organization providing support and care services under the National Disability Insurance Scheme (NDIS), partnered with Searchbar to enhance its digital presence and generate leads. As a newly established business, Family Care Australia had no existing online presence. To address this, our team developed a comprehensive branding plan. We began by creating digital assets, including a Disabled User-friendly website that catered to the specific needs of individuals with disabilities. To maximise engagement and conversions, we incorporated essential marketing elements such as Live Chat, ensuring prompt and efficient communication with potential clients. To drive awareness and generate leads, we implemented a strategic social media campaign. This campaign targeted the desired audience and effectively communicated the services and benefits offered by Family Care Australia. Following the success of the social media campaign, we initiated a Google Ads campaign to generate immediate returns and further amplify the reach of the brand. By executing a well-rounded digital marketing strategy, Family Care Australia has been able to achieve its lead-generation goals within the defined timeframe. Our expertise in the NDIS market, coupled with our tailored approach, helped Family Care Australia establish a strong digital presence and connect with individuals in need of their services.